Area Sales Manager

About the Role

This mid-level sales management role focuses on driving sales volume, achieving KPIs, and maintaining strong customer relationships within a designated market area for a leading beverage company.

Responsibilities

• Implement district sales plan to drive volume and KPI achievement
• Supervise, monitor, and evaluate Sales Executives and distributors
• Ensure 100% market coverage via POS visits and journey plans
• Drive sell-out performance by optimizing stock levels and product mix
• Build and maintain customer relationships through regular outlet visits and CRM activities
• Monitor market positioning versus competitors and propose corrective actions
• Manage product distribution, after‑sales service, and complaint handling
• Enforce company standards for agents and distributors
• Coach and mentor Sales Executives to improve performance
• Execute promotional activities and submit required reports
• Maintain high visibility in the market with maximum field presence
• Ensure compliance with policies, ethics, and legal requirements

Skills Required

Fields of Study

• Business Administration
• Marketing
• Communications

How to Apply

Submit your CV and cover letter through Ethiojobs.net within six working days from the announcement; only shortlisted candidates will be contacted. Find contact details below.