Marketing Manager
Apply Now Posted 2 hours agoAbout the Role
The Marketing Manager will design and execute trade marketing strategies to boost ROMEL’s brand presence, drive retail sales, and strengthen distributor relationships across Ethiopia.
Responsibilities
- Develop annual trade marketing strategy aligned with company objectives
- Create quarterly and monthly activation plans
- Identify growth opportunities by channel, region, and customer segment
- Analyze market trends and competitor activities
- Recommend initiatives to increase competitive advantage
- Develop channel-specific marketing programs
- Implement merchandising standards and ensure consistent product display
- Design and deploy POSM materials
- Conduct retail audits for compliance
- Improve product visibility and shelf presence
- Manage distributor activation plans and incentive programs
- Coordinate trade promotions and measure ROI
- Plan and execute product launch activities
- Gather market intelligence and analyze customer purchasing behavior
- Support sales teams with training and promotional tools
- Prepare and manage annual trade marketing budget
Skills Required
Trade marketing planningChannel developmentMerchandising managementBudget managementSales analysisMarket researchRetail executionPromotional planningProject managementData analysisStrategic ThinkingCommercial AcumenNegotiation SkillsRelationship ManagementAnalytical ThinkingProblem SolvingCommunication SkillsTeam CollaborationResults Orientation
Fields of Study
- Marketing
- Business Administration
- Management
How to Apply
Submit your CV, cover letter, and relevant credentials via email; find contact details below.