Area Sales Manager

About the Role

The Area Sales Manager leads distributor operations, drives sales performance, manages key accounts, and ensures alignment with company targets across Addis Ababa and Bahir Dar.

Responsibilities

• Manage secondary sales from distributors to general trade
• Report sales performance to team and distributors
• Support daily sell‑out and primary order delivery
• Collaborate with sales coordinators
• Achieve revenue and SKU targets for all products per distributor
• Conduct weekly/monthly sales reviews
• Lead a team of distributor sales representatives
• Oversee stock, order management, demand forecasting, credit, profitability, and KPIs
• Build relationships with key retailers and wholesalers
• Manage key account customers under each distributor
• Develop RTM database and support account development
• Analyze secondary sales reports and adjust strategies
• Provide competitor insights to RSM and trade marketing
• Ensure distributors maintain adequate stocks
• Conduct competitor analysis with marketing
• Hold weekly/monthly meetings with DSRs and staff
• Handle e‑mail and telegram communications
• Ensure resource compliance, reporting downtime and undelivered orders
• Invest 90% time in market visits and 10% in office work
• Coach and motivate distributor sales teams
• Maintain relationships with coordinators and drivers
• Communicate company EHS rules and report incidents

Skills Required

Fields of Study

• Sales & Marketing Management

How to Apply

Send your CV and cover letter via email to hana.seyum@et.wilmar-intl.com, indicating the position title (ASM Bahirdar or ASM Addis Ababa) in the subject line; find contact details below.