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Brand Manager

HEINEKEN ETHIOPIA · ET · Full-time
Apply Now Posted 1 hour ago

About the Role

The Brand Manager leads the development, positioning, and execution of brand strategies to enhance equity and drive sales growth within the company’s portfolio.

Responsibilities

  • Develop and manage brand portfolio
  • Create communication plans and consumer insights
  • Lead product innovation and renovation projects
  • Plan and execute sponsorships and media partnerships
  • Monitor media and evaluate brand performance
  • Coordinate brand activation across channels
  • Collaborate with trade marketing and sales teams for campaigns
  • Manage budgets and ensure ROI on brand activities
  • Oversee agency relationships and regulatory approvals
  • Maintain financial controls and expense verification

Skills Required

Sales experienceBrand strategyBrand planningPortfolio managementMedia managementSponsorship managementBudgetingConsumer market research

Fields of Study

  • Marketing
  • Finance
  • Business Administration
  • Economics
  • Psychology

How to Apply

Apply via the provided application portal link; see contact details below.