Regional Sales Manager (RSM)

East African Lion Brands Manufacturing S.C · ET · Full-time

Apply Now Posted 4 days ago

About the Role

The Regional Sales Manager leads sales operations within a designated region, driving revenue growth, managing distributor networks, and ensuring the execution of strategic sales initiatives while maintaining strong customer relationships.

Responsibilities

Achieve regional sales and profitability targets
Drive primary and secondary sales across all channels
Lead, coach, and manage Area Sales Managers and distributor teams
Monitor sales KPIs and implement corrective actions
Ensure effective distributor management including stock control and credit management
Develop strong relationships with key distributors and customers
Conduct regular sales reviews and business performance evaluations
Ensure timely order fulfillment and product availability
Analyze market trends and competitor activities to identify growth opportunities
Collaborate with Supply Chain and Production teams for demand forecasting and sales planning
Prepare and execute annual, quarterly, and monthly business plans
Monitor regional sales reports and provide actionable recommendations

Skills Required

Sales strategyDistributor managementKPI monitoringMarket analysisDemand forecastingTeam leadershipCommunicationNegotiation

Fields of Study

Sales & Marketing Management
Business Administration
Management
Economics

How to Apply

Submit a single PDF or Word file containing your CV and motivation letter via email, clearly marking the position title on the subject line. Find contact details below.