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Marketing Manager

Daye Bensa Business Plc · ET · Full-time
Apply Now Posted 4 days ago

About the Role

The Marketing Manager leads the company’s strategy to build brand awareness, drive customer engagement, and manage campaigns across digital and traditional channels while coordinating cross‑functional teams.

Responsibilities

  • Develop and implement annual marketing plans aligned with company objectives
  • Conduct market research and competitor analysis
  • Define brand positioning and messaging
  • Lead promotional campaigns across digital, print, events, and PR
  • Manage social media presence and digital platforms
  • Oversee advertising, sponsorships, and corporate events
  • Ensure consistent brand identity across communication channels
  • Collaborate with creative teams on marketing materials
  • Drive storytelling initiatives highlighting local authenticity
  • Coordinate with Corporate Services, Sales, HR, procurement, and finance for integrated strategies
  • Track KPIs and prepare performance reports
  • Recommend improvements based on analytics

Skills Required

Digital Marketing ToolsAnalyticsContent CreationSocial Media ManagementCampaign ManagementMarket ResearchBrand DevelopmentProject ManagementCommunicationNegotiation

Fields of Study

  • Marketing
  • Business Administration
  • Communications
  • Strategic Management

How to Apply

Submit your application through the provided online form; find contact details below.