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Digital Marketing and Customer Growth Officer

Africa Electronic Trade Group · ET · Full-time
Apply Now Posted 2 days ago

About the Role

Lead the growth of Sokokuu Marketplace by designing and executing integrated digital marketing strategies that drive vendor visibility, buyer acquisition, and transaction volume.

Responsibilities

  • Develop and implement digital marketing and customer growth campaigns for Sokokuu Marketplace
  • Promote vendors, products, marketplace categories, seasonal offers, trade campaigns, and platform opportunities
  • Manage social media, email, SMS/WhatsApp campaigns, digital advertising, content marketing, and marketplace promotions
  • Support customer acquisition for buyers, vendors, partners, and platform users
  • Collaborate with vendors to improve product descriptions, images, storytelling, branding, and online visibility
  • Coordinate with AeBizMedia or communications teams to produce videos, success stories, vendor highlights, and digital campaigns
  • Track campaign performance metrics such as reach, engagement, traffic, leads, conversions, CAC, and transaction contribution
  • Prepare campaign reports and recommend improvements based on analytics

Skills Required

digital marketinggrowth marketingcustomer acquisitionsocial media managementcontent marketinganalyticscampaign managementstorytellingemail marketingSMS/WhatsApp campaigns

Fields of Study

  • Marketing
  • Communications
  • Digital Media
  • Business
  • E-commerce

How to Apply

Submit your updated CV, cover letter, credentials, and references via email to the address provided. Find contact details below.